Canada Goose this brand may be somewhat stranger to domestic consumers, but in North America, it is a popular brand for many years, by all celebrities favorite, if you look a little bit. You will find that many famous celebrities have done “endorsement” for its obligations on different occasions, such as Rihanna, Emma Stone, Daniel Craig, etc. Its fans even have Beckham and ” Great “Putin.
On the 15th of this month, Canada Goose formally submitted its IPO application and planned to list on the Stock Exchange in New York and Toronto at the same time. It is reported that the company will sell 10% -15 stake in this IPO, the amount of financing will be about 2-3 billion US dollars, which means that its valuation will be as high as 2 billion US dollars.
Founded in 1957, Canada Goose, originally named Metro Sportswear, has been for more than three decades and targets police and rangers as well as manufacturers such as LL Bean and Eddie Bauer Making OEM products. Until Dani Reiss became CEO in 1993, the company decided to launch its own down jacket under the brand name Canada Goose.
Early adopters of Canada Goose were scientists at some Arctic research stations and outdoor workers who needed to work hard in the cold, and the brand was really well known for the first time in the 2004 movie “acquired” Found that the original down jacket can be so good-looking.
In marketing, Canada Goose chose a fanciful way to sponsor a festival. So in the Berlin, St. Denis and other cold areas held in the festival, this jacket with a wolf fur collar began to appear frequently on the Hollywood celebrities, but also with the paparazzi camera was spread all over the world.